For many businesses today, marketing has become less of a luxury, and more of a necessity. Whether your objective is to quickly turn around slumping sales, or to seize more long-term market share – or bot...

“Modeled” Credit Data. Response rates down? Been burned by list providers? You’re not alone. Want to be entertained? Ask your list provider to explain the methodology over how their company co...

I spoke with the owner of a large mortgage firm recently about how to improve his marketing efforts. To his credit, he’s still finding a way to make internet leads work for him- actually it’s all he...