Residential Funding Group, Inc., Resfund, is a dynamic new mortgage company that is quickly becoming a premier San Diego mortgage broker. Are you a professional loan officer or industry veteran? If you are looking to join a remarkable team and build your career with proven industry leaders, ResFund may be the home for you. Loan Officers – Professionals Only Please… Today’s Loan Officer has emerged as a more educated, client-centric, professional. Indeed, most of the ranks of loan officers have been replaced with a new breed of mortgage loan originator – a highly trained pro that considers his profession a career, not a way to make a quick buck. ResFund, www.ResFund.com, is embracing this type of loan officer. Is your...

PURL’s. What is a PURL? It’s a Personal Uniform Resource Locator. PURL’s are being touted as a new technology, but truth be known, they’ve been around for at least 10 years. Can PURL’s really increase your response rate for direct mail? Yes and No. It depends on the LIST that you’re using, the OFFER you’re making, and the client you’re marketing to – read on! A PURL basically merges information from the list you use for direct mail onto a sub-domain, something like this: JohnSmith.Igotthelowestratesonearth.com. You see, when the prospect opens the mailer, they can either call you (best) or they can enter the sub domain address in their web browser. Honestly this technology worked in like...

Direct Mail to find qualified prospects for new mortgages? Absolutely, and it doesn’t have to cost you an arm and a leg for great mailers, great data, and all the analytics, and PURL’s that you need. Mortgage Direct Mail can deliver qualified – exclusive – prospects for your loan officer. How? Let’s take a look at some of the basics you need to have a great campaign, at an affordable price. The Mailer The Mailer for your Direct Mail Mortgage Campaign is often considered one of the most important aspects of a Direct Mail Campaign, but guess what? studies (countless studies) have proven that the Mailer takes a back seat to other, more critical, parts of a Mortgage Direct Mail Campaign. Too often Mortgage Brokers...

Debt Settlement Leads are the backbone for any successful Debt Settlement Company. So where are the great leads? Searching for great Debt Settlement Leads? You’re not alone. But before you consider buying from the next lead vendor, think about generating your own – it can be less expensive, more targeted, and easier to control quality. But like most things in life, you need to spend the time needed to manage the process At Mind River Marketing we put YOU in the drivers seat. Why be stuck working with flaky Debt Settlement Lead providers? You can take back control of your marketing and we can help you do that. Here’s our short list of the “raw materials” that can generate great Debt Settlement leads for your office: Credit...

Direct Mail to find Debt Settlement prospects is still the best marketing method, but what separates a good response rate from a great response rate? The List. If you’re having success today then most likely you’re using Credit Bureau Data. But are you using the correct selects? With more and more companies competing for these clients, using the correct attributes when building your mailing list is critical. Consider the client before he is enrolled into your Debt Settlement Program. Is he currently delinquent on his credit cards or is he still managing to stay current? What we know for sure is once a client is enrolled into a Debt Settlement Program his credit cards become delinquent, but often times before enrollment he’s...

Direct mail, if done correctly, remains one of the cheapest and most effective tools available to small businesses, no matter what their market is. Although it can be very elementary on some levels, direct mail does have subtle tricks that you can exploit. Unfortunately, many beginner mailers and even some experienced ones overlook some of the basic foundations needed to create winning direct mail campaigns. Here are some tried and true thoughts to keep in mind when creating your next mailing. You’re sure to get a higher ROI if you consider the following: 1.How targeted is your mailing lis? 2. What is the perceived quality of your offer? 3. Is your mailing piece attractive? Lots of experts speak of the 40-40-20 rule. It claims that the...

Trigger leads identify actionable pieces of information that you can use to help increase your sales and fill your pipeline with qualified leads. A trigger lead can provide you with solid insight into potential borrowers’ credit for the purposes of a mortgage evaluation. Credit bureaus churn this information out on a regular basis, and filter it to interested parties. The credit bureau determines the type of inquiry by industry and credit evaluation type. We use their determinations to deliver you only the most qualified leads. Not all mortgage trigger leads are quality. We work with credit bureaus who skillfully analyze the mortgage inquiries from the previous day and update and deliver the file for you the next business morning. Some...

Searching For A Better Debt Settlement Lead? Direct Mail is proving to be the best lead for Debt Settlement Companies for 2010. We’re continuing to bring on more Debt Settlement Companies at 49 cents per piece “out the door”. Managing Direct Mail Campaigns means that we complete the following: Order The Best Data Available – Credit Bureau Data Leads allows Debt Settlement Companies to identify the exact prospects that fit their program guidelines. Create The Direct Mail Piece – The best performing mailers are often-times what is called “snap-packs”. These mailers have an official looking design that is suited well for Debt Settlement prospects. Copywriting – The best list combined with the right...

Close More Leads With Debt Settlement Mailers Debt Settlement Direct Mail Leads are the best performing leads available today for Debt Settlement Companies. At Mind River Marketing, while we offer many types of services for companies to help with their Debt Settlement business, BY FAR, the best lead today comes from direct mail. And it’s no wonder, the barriers of entry are higher than other leads (like over-sold, weak internet leads) but the rewards of working leads from people calling in that have received your snap-pack mailer will have higher closing averages – and you’ll also have happier, eager, more productive salespeople. Don’t Rely On Just Any Firm To Manage Your Direct Mail Campaign Direct mail is not for...

Searching for great Interest Rate Reduction leads? Quality leads for Interest Rate Reduction can make or break your company, lead selection should be your first consideration. With so many sub-par Lead Providers, Interest Rate Reduction companies are choosing to by pass vendors and take control of their marketing to develop their own Interest Rate Reduction leads. Here’s how you can find great leads: Work with a reputable List Broker Sounds obvious doesn’t it? The problem though is that too many List Brokers claim to have the best data, but most are selling the same over-sold, non-performing junk data. You can’t afford to work with a sub-par list. Do your homework on the List Broker. Are they experienced in your niche? Are...