Looking for quality Debt Leads? You’re not alone. Finding quality Debt Leads for your Debt Settlement or Interest Rate Reduction Company is a challenge. When you consider the effort that most Lead Providers put into creating one of these Debt Leads, should you really believe the quality will be there? The argument is pretty strong to create your own Debt Lead. There are 2 ways that you can take control of your marketing and do it yourself.
Debt Leads by Telemarketing
If you’re going to feed your sales team by Telemarketing for leads, you should have the right person prospecting or making these calls. One of the quickest ways to loose talented sales reps is to keep giving them poor quality Debt Leads, but a faster way is to have them call on Debt Lead Telemarketing Lists. No matter how good of a list you may be using is, it’s best to leave this job for Telemarketers. Let the Telemarketing team develop the Debt Lead and then hand it of to one of your reps.
Debt Leads by Direct Mail
This is the best Debt Lead available. There’s something about a Debt Lead prospect calling in that get’s sales reps excited! This type of Debt Lead takes a bit more effort and time to see the fruits of your labor (mail delivery can take 2 weeks), but if done correctly, you’ll have the best Debt Leads and your reps will never leave. Special consideration is the type of mail-piece (letter or snap-pack), content and copy, and list selection.
List Selection
I’ll assume that you’ve got a great copywriter and you know the type of piece you want to mail. List Selection for your Debt Lead Mailer makes up at least 65% of the success or failure of a campaign. Don’t cut corners here. Don’t use old lists. Don’t try to build one on your own. This really is where you should engage the help of a reputable List Broker. Discuss your goals of the campaign and your ideal prospect. Your List Broker should be able to work with you and find the best list for your Debt Lead Mailer.
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