Direct Mail seems to be working best for Debt Settlement Companies. At Mind River Marketing we’re at a unique vantage point. As professional marketers, we see pretty much all types of campaigns running for Debt Settlement. From Internet Lead Generation, To Pay Per Click and Search Engine Optimization, to Telemarketing, we see it all. While Direct Mail for Debt Settlement is not the cheapest, our clients continue to see a steady stream of qualified leads. And as their drop increase in size (number of pieces mailed) their price point goes down on lead costs and subsequently their acquisition costs are lowered.

It’s in the Quality of the List
Perhaps over 50% of the success of Debt Settlement Direct Mail can be traced back to the quality of the list that’s being mailed to. Mistakenly, many believe that the secret sauce is the Mailer being used – that’s just not so. You can have the best looking Mailer with the greatest offer inside, but if you’re mailing to a stale, old list, your success (or lack of) will surely show. Building a list based on attributes found in Credit Bureau Data will help. For example drilling down and pulling by unsecured debt amount, number of trade lines, percent of credit available and payment history can boost response rate to the overall campaign.

An Official Looking Mailer
The official looking mail piece is what’s working today to find Debt Settlement prospects. When used in conjunction with fresh, relevant data, this type of Mailer will definitely pull. When the calls come in, companies can easily diffuse common objections such as “I don’t want to hurt my credit or score”. If we believe that the prospect is late when we compile the data list, then this objection really becomes a smokescreen and easily handled by competent consultants.

Be Sure to Track Your Debt Settlement Direct Mail Campaign
Tracking (and testing) is an important part to finding success in your campaign. Understanding what right copy, creative, and data work best for your company can be found in the details of Call-Tracking. You should be viewing these stats and looking for time spent on calls, unique calls, and tracking each drop separately.

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