Direct Mail to find Debt Settlement prospects is still the best marketing method, but what separates a good response rate from a great response rate?

The List. If you’re having success today then most likely you’re using Credit Bureau Data. But are you using the correct selects? With more and more companies competing for these clients, using the correct attributes when building your mailing list is critical.

Consider the client before he is enrolled into your Debt Settlement Program. Is he currently delinquent on his credit cards or is he still managing to stay current? What we know for sure is once a client is enrolled into a Debt Settlement Program his credit cards become delinquent, but often times before enrollment he’s hanging on barely able to make payments. So who would you rather solicit? Someone who is delinquent on their credit cards (at least 30 days down and maybe already enrolled) or the prospect that is current, maxed out, barely hanging on, can’t make that next payment…?

Work with a professional firm that has current analytics on Debt Setttlement Mailers. Sounds obvious, but with so many companies throwing their hat into Debt Settlement Marketing, there’s lots of landmines out there – be careful who you choose to manage your campaign! At Mind River Marketing we have years of experience working with Mailers, Lists, Tracking, and more. We’ve seen it all.

The Mailer. Sure, you need a good mail piece to deliver to prospects, but it accounts for a very small percentage of success to the campaign. If you’re mailing to the right prospect, you could almost write your message on a napkin and they’d respond… A fancy flier may be opened, but if the prospect does not need your service it will still be discarded. The Mail Piece is important, but the list selection is critical.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.