If you’re in any type of financial services, you could do well utilizing Fico Score Leads. Let’s face it, marketing blindly to prospects in today’s economy is downright foolish. To keep lead and client acquisition costs low marketing managers need to zero in on their perfect prospects. Fico Score Leads can do this.

What is a Fico Score Lead?
Fico Score Leads are generally a generic description for either Credit Bureau Leads or Trigger Leads. The printable output (excel) is similar but the two leads are very diffferent.

Fico Score Leads as Credit Bureau Data
This type of lead is “built” using certain selects in the credit bureau database. For example, say you are looking for a certain credit-worthy client. You may need to select a fico range, loan amount range, certain payment history, or revolving debt amount. You can do this with credit bureau data. Typically we call this “raw data” because it is best used in a telemarketing or direct mail campaign. As professional List Brokers, we’re able to provide these lists to qualified businesses.

Fico Score Leads as Trigger Leads
Trigger leads come from the same place – credit bureaus, but are originated from very different actions. For example, if your neighbor is considering a new mortgage and has his credit pulled by a mortgage company, then the credit bureaus is selling this information in the form of a “trigger lead”. The recent inquiry from a mortgage company “triggered” the event. These leads are best used for outgoing calls by salesreps. Because of the price point, these leads typically don’t work well with direct mail. Aggressive sales reps that are used to outbound calling can do well with these leads.

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