Ask most list providers if they sell credit data and most likely you’ll hear a long-winded description on the various enhancements made to a basic list that determines a credit profile. But is it truly credit...

For many businesses today, marketing has become less of a luxury, and more of a necessity. Whether your objective is to quickly turn around slumping sales, or to seize more long-term market share – or bot...

“Modeled” Credit Data. Response rates down? Been burned by list providers? You’re not alone. Want to be entertained? Ask your list provider to explain the methodology over how their company co...

I spoke with the owner of a large mortgage firm recently about how to improve his marketing efforts. To his credit, he’s still finding a way to make internet leads work for him- actually it’s all he...

Think it’s impossible to compete with the large corporations on top Google placement? If you’re a small business and want to get your website ranked in the top position of Google, it can be done. Ei...

Content is King, but as is true with Real Estate  (location, location, location),  the same relationship exists within SEO: “Links, links, links…” Don’t forget why the web was created,...

Still relying on PPC for all your web traffic? Coming from someone that’s had many years of experience in PPC, I found this study to be eye-opening, proving to me as always just how fast the internet moves an...

Think that a well-crafted text ad on Google is all it takes to convert a prospect to a sale? You’ve got about 3 seconds to convince your visitor to stick around once they get to your website. A well optimized...

Is organic healthy? It’s safe to say that if given the option at the grocery store between organic and non-organic foods, we’d pick organic, right? It’s not because it’s more expensive, it’s because w...