Credit Bureau Leads

Credit Bureau Leads, or data records, is raw data typically delivered in an excel or csv format. They are the raw data used to generate qualified leads. A Credit Bureau Lead reveals the prospects true credit profile, or their credit-worthiness, and is used in “firm offer” type of programs. The benefit of working with Credit Bureau Leads is the ability to market only to prospects that fit your exact program guidelines. Take the guesswork out of marketing, with Credit Bureau Leads you can now zero in on your ideal prospect.

Here are some of the Credit Bureau selects that can be used to build your perfect prospect list:

• Credit Score
• Mortgage or Other Loan Amount
• Loan Payment History
• Current & Delinquent Borrowers
• Number of Trade-Lines
• Percent of Utilization on Credit Cards
• And more than 400 other attributes to select from

You control all the filters and selects, create your own ideal list to market your product or service to. By working with Credit Bureau Data you can eliminate common credit based objections; it’s like having your prospects credit report in your hand as you’re selling them. What could be better than that?

Modeled Credit Data versus Credit Bureau Data Leads

Marketers that are considering using Modeled Credit Data over Credit Bureau Data should fully understand the difference between the two. Often times List Brokers will not be able to access the Credit Bureaus so their only solution will be to sell Modeled Data. Modeled Data is built at the zip plus 4 levels and the simple logic behind this data is this: if your neighbor has good/average/bad credit, then you probably do as well. Professional Marketers can quickly see the flaws in Modeled Data. While it is significantly less expensive than Credit Bureau Data, you’re sure to get what you pay for. Data selection accounts to 50% or more of a marketing campaigns success, and selecting the right list will make or break your campaign.

The Power of Credit Bureau Leads

With client acquisition costs increasing, postage rates rising, prospect list selection is more important than ever. You can’t afford not to choose the right list. If your product or program guidelines have specific credit requirements, then Credit Bureau Data is the easy choice to make! Identify and market only to prospects that are pre-approved and are most inclined to accept your offer.

For a Free Consultation on how you can use Credit Bureau Leads for your business, call or email us at info@MindRiverMarketing.com and find out how easy it is to get started.