Deciding to use Direct Mail for a steady stream of quality leads can be a great alternative to working with Lead Vendors. Direct Mail allows Debt Settlement Companies to take back control of their marketing. At Mind River Marketing we understand this type of lead generation very well. In fact, we currently manage Direct Mail Campaigns for many successful Debt Settlement Companies, and are experiencing fantastic response rates. If you are looking for professional management for your campaign, where all the testing has been done for you, with lists and mail-pieces that have been mailed are proven to work, you’ve found the right place!
Full Service Direct Mail Campaigns
Mind River Marketing can manage your entire campaign – from beginning to end. Your account will be professionally handled by one of our specially trained Consultants.
How we structure Direct Mail Campaigns for Debt Settlement Companies
The amount of Mailers you commit to will ultimately determine your “per piece” pricing. Regardless of the amount, the same strategies will be used on 5,000 drops that we use on 100,000 drops. Our unique “birds-eye view” of what’s currently working best in Direct Mail will ensure your campaign achieves the highest response rates possible.
List Selection
List selection, who you mail to, accounts for at least 50% of the success of a Direct Mail Campaign – or more. While other companies may skimp on data, or re-use the same lists, Mind River Marketing guarantees that the lists we use is fresh to your campaign and include premium selects that target your specific client. As List Brokers, we know exactly what data is working best. By leveraging our resources, we can drill down and pull records by Credit Score, Revolving Debt Amount, Payment History (Current, 30, or 60 days late), Percent of Utilization (maxed out credit cards), Minimum Number of Trade-Lines, and over 400 other attributes. This hard to get list is what is driving QUALIFIED leads for Debt Settlement Companies. Our expertly trained Consultants can work with you to find which list will work best for your program.
Mailer Selection
Styles and Themes of Mailers play an important role in Direct Mail. The purpose of your Mailer will first be to land in the “Important” stack of mail, and then be opened. We have developed an enormous library of Direct Mail pieces from all over the country. We know what is working best. From Official style letters to Snap-Packs that almost always get opened. We have your Debt Settlement Mailer ready to go.
Mailer Copy
Our professional copywriters have many years of experience writing copy that grabs the prospect and moves them to action. Our Mailers encompass all the ingredients that will create: the interest, stir the emotion, offer solution based benefits, and encourage the prospect to pick up the phone and call today! Why try and reinvent proven Mailers that already work? By continuously A/B Split testing our Mailers, you can have confidence that the Mailer you use for your Direct Mail Campaign is the Mailer that is working best today.
Tracking Your Direct Mail
Don’t send out another Direct Mail Debt Settlement Campaign without tracking in place. With today’s technology and affordability, there’s no reason not to use tracking. With our Campaigns we offer an easy to use, low cost Call-Tracking service. This affordable tracking method records all incoming calls and even captures hang-ups. Use unique Toll Free numbers on each drop to know exactly how well your campaign is running.
Give us a call or email us at info@MindRiverMarketing.com to find out how you can get started in Direct Mail for your Debt Settlement Company.
