How many Debt Settlement Lead Providers do you use? How many Debt Settlement Lead Providers have you gone through?
Searching for quality Debt Settlement leads can be disappointing and money draining, but it doesn’t have to stay that way – you can do better.
Many Debt Settlement Companies are choosing to take control of their marketing by creating their own Debt Settlement Lead flow. If you’re thinking this is about search engine optimization or pay-per-click advertising for Debt Settlement leads think again.
The Search for Quality Debt Settlement Leads for Your Company
If you’re tired of working the same internet lead that your Debt Settlement Lead Provider has sold 26 previous times, you’re not alone. If you’re finding the quality of leads are lacking, then consider the source and how they’re being originated. Many of you have come from other industries including the mortgage industry. Remembering back (to the good old days) internet lead quality came in a few buckets – Lending Tree being arguably the best quality, to bottom of the barrel, the Lead Aggregators being the worst. One of the reasons why Lending Tree was so successful was the time invested by the prospect filling out the 20 minute online form. Today, Debt Settlement Lead Aggregators either spam email inboxes or have online landing pages that require just a name, number and email – not great quality here. Today’s internet generated Debt Settlement Lead just doesn’t compare to yesterdays mortgage lead. By now you’ve found that building and maintaining a team of happy salespeople that are closing deals, means more than just delivering them a minimum amount of daily Debt Settlement Leads. Quality is more important than ever. Creating your own Debt Settlement Lead will take time and development, but will help ensure your company stays on target (and on budget).
The Case For Direct Mail
Look at your recent mail, have you noticed fewer mortgage and other solicitations being way down, even non-existent? It’s true, there’s less clutter, less solicitations, less competition in Direct Mail. Less competition for your Debt Settlement Mailer will mean higher response rates for you. As we consider the lead quality of a Debt Settlement prospect calling in off of a Mailer (Debt Settlement Letter or Snap-Pack) consider for a moment the mind-set of that prospect. They’ve found you through your Debt Settlement Mailer. They’ve picked up the phone, taken that first step of calling a stranger. No one has twisted their arm. They’re calling you. This type of consumer typically isn’t a shopper as much as someone surfing the web. They’re looking for confidential answers/solutions to their existing challenges. We all know that call-ins produce some of the best Debt Settlement Leads, but not all call-ins are the same.
It’s All In The List
You can have the best looking Debt Settlement Mailer. Perhaps the Debt Settlement Snap-pack is working best today, but if you’re not mailing to the right list, you’ll burn through more postage money than you can imagine. Dealing with a reputable list broker is key and being able to zero on the right prospect is critical. If you can refine your list and eliminate mailing to prospects that have no need for your Debt Settlement Program you’ll be saving on postage (the biggest cost of direct mail) and will be able to better allocate those funds to mail to the exact Debt Settlement prospect that meets your program guidelines. Your list broker should be able to help you select your ideal Debt Settlement prospect.
Creating your own Debt Settlement Lead will help you take back control of your marketing and improve your ROI.
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