Looking for quality leads for the Interest Rate Reduction industry? If you’re thinking of the Interest Rate Reduction model for your business, lead selection should be your first consideration.

With so many average Lead Providers, more and more Interest Rate Reduction companies are choosing to take control of their marketing and develop their own Interest Rate Reduction leads. Here’s what you can do:

Work with a reputable List Broker
Sounds obvious doesn’t it? The problem though is that so many List Brokers all claim to have the best data, but most are selling the same over-sold, modeled, run of the mill junk records. Whether you’re using these data records for Telemarketing or Direct Mail, you can’t afford to work with a sub-par list. Do your homework on the List Broker. Are they experienced in your niche? Are they proven marketers? Is their data really coming from the source that’s being promised (credit bureau data vs modeled). Ask for details of what the printable output will look like (the excel sheet that will be emailed to you), how fresh the data is, and if they re-sell it or not. If you’re not completely comfortable with the responses you get, move on to the next List Broker.

The Direct Mail Option.
Direct Mail for Interest Rate Reduction prospects can deliver a great lead. Mailboxes are not as full as they used to be (remember when you used to get 9 pieces of refi solicitations a day?). Less clutter in the mail means better response rates. Team up with a Professional Marketing Company that can manage your Direct Mail Campaign from beginning to end and you’ll get a steady stream of Interest Rate Reduction leads for your sales staff.

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