“Modeled” Credit Data. Response rates down? Been burned by list providers? You’re not alone.
Want to be entertained? Ask your list provider to explain the methodology over how their company complies and models the behavior of their client database to come to a modeled credit list. Don’t get me wrong we provide these lists as well as credit bureau data, but we also disclose the vast ranges of score and credit ranges you’ll experience with this data. If you’re surving in the financial sector, you’re doing so because you are working in a very tight niche. How many more sales could your team make if every one of your prospects truly qualified for your service? How would you feel if you knew you were reaching out only to prospects that met your criteria?
Ask yourself these questions:
Do you need to hit an exact credit score or range of scores?
Do you need to know the exact history of a homeowners mortgage? current? 30 days down? 60 days down?
Would you like to know specifically if they have minor derogs and/or major derogs on their unsecured debt? Or filter by these two?
Do you need a minimum number of trade lines?
Does it help to know whether or not they are just becoming delinquent or have already experienced major derogs?
Do you need a minimum amount of debt to work with?
Would an exact credit score help you in determining if they meet your guidelines?
If you find yourself answering yes to these questions, you need credit bureau data. If your current list provider continually tries to push modeled data on you, they probably don’t offer data straight from the bureaus.
Want to find out how you can access this data? Call us and we’ll fill you in on what’s working the best, and how to access this targeted list data.
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