Mortgage Marketing

Mortgage Originators today are faced with stricter guidelines and fewer funding options. To survive in this market you need to leverage your Mortgage Marketing and produce a constant supply of qualified Mortgage Leads. Just a few years ago it was easy to throw a wide net out and attract all types of Mortgage Leads. With fewer Lending options today, your Mortgage Marketing must be focused on finding prospects for just a few niche products. At Mind River Marketing, our expertly trained marketers can help deliver these leads. We can either provide you with all the tools needed for your own Mortgage Marketing or we can do everything for you.

Mortgage Marketing Options

When Originators decide to complete their marketing “In-House”, traditional methods are often considered, such as Direct Mail and Telemarketing. The good news is that today, these “tried and true” methods are working better than ever for Originators.

Direct Mail

What is old is new again. It’s a well known fact among Originators that the best quality lead is from a Direct Mail Campaign. Today, there are fewer Mortgage Companies soliciting by mail. If you’re considering Direct Mail for your Mortgage Marketing, you have an excellent opportunity to find and fund new clients. Mind River Marketing can help you with each component of your Direct Mail to help ensure your Mailer is sent to the right prospect, and that the appropriate action is ultimately taken – the Call-In.

Here are some important aspects of a Direct Mail Campaign that Mind River Marketing can help with:

• Marketing Lists - A successful Direct Mail Campaign begins with a great list. With fewer funding sources and tighter underwriting guidelines, Originators must find the best list possible. From our Property Plus List to our Credit Bureau Data List, we can identify the exact prospect you need to mail to. Pre-qualify your prospects by accessing selects such as: Lendable Equity, Loan Seasoning, Loan Type, Interest Rate Type, Minimum Credit Score, Mortgage Payment History, and more.
• Mail Piece - Deciding which Mailer style or theme will determine if your Mailer finds its way to the right stack – the “Important” stack. From official letter and snap-pack style to personal letter themes, we have compiled proven Mailers that have worked, and are still working today. We continuously test different Mailers so our partners are always ahead of the curve and mailing the pieces that are working best.
• Tracking – Utilizing Call-Tracking, we can analyze the success of a campaign at the most granular levels. Calls can also be recorded for compliance and training needs.

Telemarketing

As with Direct Mail, a successful Telemarketing Campaign begins with a quality list. As Professional List Brokers, we have access to every imaginable type of list, as well as hard to get Credit Bureau Lists. With the right list and selects, Telemarketing for Mortgage Leads can be a quick and cost effective method.

Virtual Mortgage Telemarketing

Using Telemarketers for your Mortgage Marketing just got easier. Mind River Marketing offers a Virtual Telemarketing Program that enables Originators to run a full service Call-Center without any of the headaches and long term commitments. We hire, train, and provide data lists, everything needed for a Call-Center, all managed for you off-site. It really is like having your own Call-Center, and with our resources, you can access this program as needed with no long term contracts. Simply tell us your criteria and our Telemarketing team will go to work for you. It’s your campaign, we mange it for you.

For a Free Consultation on all of our Mortgage Marketing opportunities, call or email us at info@MindRiverMarketing.com and find out how you can get targeted Mortgage Lists for your next marketing campaign.