Mortgage Trigger Leads

Mortgage Trigger Leads are hard inquiries that just happened on a homeowner’s credit report due to a recent credit check, typically in the past 24 hours, by a Mortgage Lender. These homeowners are currently in the market to refinance their existing loan. With Mortgage Trigger Leads, the sales cycle has been shortened and the prospect is motivated to act today. This type of lead is preferred by “one-call closers” that can influence prospects during this stage of decision making.

Mortgage Trigger leads are available daily or weekly for either Direct Mail or Telemarketing, and come pre-scrubbed against the DNC. Each Mortgage Trigger Lead is filtered according to your requirements: Target motivated prospects that are in the market for a new mortgage today.

Mortgage Trigger Lead Filters:

• Credit Score
• Mortgage Balance
• LTV
• Inquiry Date
• Phone Numbers
• Contact Info, Name and Address
• Suppress against Hispanic surnames

We also offer Credit Bureau Based Data. This data costs significantly less than Mortgage Trigger Leads and offer a great solution for Direct Mail and Telemarketing. This data has not been “triggered” by an event such as a recent credit pull, but are profiled to match your exact mortgage credit needs. You control the selects such as credit score and loan amount, and you can go deep into other credit selects such as revolving debt amount, payment history on revolving debt, percent utilization on revolving debt and more. Credit Bureau Data is a great low-cost alternative to Mortgage Trigger Leads.

Ready to get started with Mortgage Trigger Leads? Call or email us at info@MindRiverMarketing.com to find out how you can get yours.